PLUS Tax Refund is a mobile tax refund experience that simplifies complex filing procedures while helping users clearly understand their refund amount, filing status, and expected deposit timeline.
It guides users from authentication to refund request in one seamless flow.
From Complexity to Clarity
Complex tax information was reorganized into
clear steps, guided decisions, and confidence-building status updates.
Digital Marketing &
Brand Communication
In-App Motion
for Financial Clarity
Illustration and motion were used to make unfamiliar tax concepts
feel simpler, friendlier, and easier to remember.
Business Reports
& Presentation Design
Adapting the same brand system for investors, partners, and internal stakeholders.
Brand Applications
Across Touchpoints
The PLUS visual system was applied across app screens, web graphics, social content,
merchandise, and print materials to maintain brand consistency.
